Every business deserves a logo.
Whether you are at the very beginning of your small business project, whether you consider your business to be a very small business, whether your company has been in existence for 10 years… You need a logo. It represents your identity and your story in a single image.
Let us tell you why you need a logo:
Draws attention
The attention span is getting shorter and shorter. So you have only 2 seconds to convince potential customers that your business deserves consideration.
![french-creators-blog-7 reasons small business need a logo (1) attention word with speaker](https://frenchcreators.com/wp-content/uploads/2023/01/french-creators-blog-7-reasons-small-business-need-a-logo-1.png)
![french-creators-blog-7 reasons small business need a logo (2) heart made with a rope](https://frenchcreators.com/wp-content/uploads/2023/01/french-creators-blog-7-reasons-small-business-need-a-logo-2.png)
Promotes brand loyalty
As your brand grows, your logo will become more familiar, creating the perception that you are trustworthy and approachable.
The first impression that will determine your relationship with the consumer
The logo is the first presentation of your company to consumers and it can awaken the interest of the public and invite them to know more about your company.
![french-creators-blog-7 reasons small business need a logo (3) make good impression note](https://frenchcreators.com/wp-content/uploads/2023/01/french-creators-blog-7-reasons-small-business-need-a-logo-3.png)
![french-creators-blog-7 reasons small business need a logo (4) expectations note](https://frenchcreators.com/wp-content/uploads/2023/01/french-creators-blog-7-reasons-small-business-need-a-logo-4.png)
Your audience expects a logo
A logo sticks in their minds and that’s what your audience is looking for when they see any type of communication.
The very base of your brand identity
The font, shape, and colors of your logo tell the story of your brand and influence customers’ emotions. It shows who you are.
![french-creators-blog-7 reasons small business need a logo (5) identity word](https://frenchcreators.com/wp-content/uploads/2023/01/french-creators-blog-7-reasons-small-business-need-a-logo-5.png)
![french-creators-blog-7 reasons small business need a logo (6) pink umbrella over white umbrellas](https://frenchcreators.com/wp-content/uploads/2023/01/french-creators-blog-7-reasons-small-business-need-a-logo-6.png)
Allows you to stand out from the competition
Your company logo tells consumers why your business is unique
Memorable
The logo is the symbol that customers use to recognize your brand.
![french-creators-blog-7 reasons small business need a logo (7) eyes circled by woman's hands](https://frenchcreators.com/wp-content/uploads/2023/01/french-creators-blog-7-reasons-small-business-need-a-logo-7.png)
Dare to Create.
Every business deserves a logo.
Whether you are at the very beginning of your small business project, whether you consider your business to be a very small business, whether your company has been in existence for 10 years… You need a logo. It represents your identity and your story in a single image.
Let us tell you why you need a logo:
Draws attention
![french-creators-blog-7 reasons small business need a logo (1) attention word with speaker](https://frenchcreators.com/wp-content/uploads/2023/01/french-creators-blog-7-reasons-small-business-need-a-logo-1.png)
The attention span is getting shorter and shorter. So you have only 2 seconds to convince potential customers that your business deserves consideration.
Promotes brand loyalty
![french-creators-blog-7 reasons small business need a logo (2) heart made with a rope](https://frenchcreators.com/wp-content/uploads/2023/01/french-creators-blog-7-reasons-small-business-need-a-logo-2.png)
As your brand grows, your logo will become more familiar, creating the perception that you are trustworthy and approachable.
The first impression that will determine your relationship with the consumer
![french-creators-blog-7 reasons small business need a logo (3) make good impression note](https://frenchcreators.com/wp-content/uploads/2023/01/french-creators-blog-7-reasons-small-business-need-a-logo-3.png)
The logo is the first presentation of your company to consumers and it can awaken the interest of the public and invite them to know more about your company.
Your audience expects a logo
![french-creators-blog-7 reasons small business need a logo (4) expectations note](https://frenchcreators.com/wp-content/uploads/2023/01/french-creators-blog-7-reasons-small-business-need-a-logo-4.png)
A logo sticks in their minds and that’s what your audience is looking for when they see any type of communication.
The very base of your brand identity
![french-creators-blog-7 reasons small business need a logo (5) identity word](https://frenchcreators.com/wp-content/uploads/2023/01/french-creators-blog-7-reasons-small-business-need-a-logo-5.png)
The font, shape, and colors of your logo tell the story of your brand and influence customers’ emotions. It shows who you are.
Allows you to stand out from the competition
![french-creators-blog-7 reasons small business need a logo (6) pink umbrella over white umbrellas](https://frenchcreators.com/wp-content/uploads/2023/01/french-creators-blog-7-reasons-small-business-need-a-logo-6.png)
Your company logo tells consumers why your business is unique
Memorable
![french-creators-blog-7 reasons small business need a logo (7) eyes circled by woman's hands](https://frenchcreators.com/wp-content/uploads/2023/01/french-creators-blog-7-reasons-small-business-need-a-logo-7.png)
The logo is the symbol that customers use to recognize your brand.