These 7 steps will boost your blog’s SEO.

If you’re looking to increase traffic to your blog, improving your search engine optimization (SEO) is a must. Fortunately, there are some simple steps you can take to start building your blog’s SEO and driving more traffic to your site. Here are seven steps to get you started.

Conduct Keyword Research.

The first step in building your blog’s SEO is to conduct keyword research. This involves identifying the keywords and phrases that your target audience is searching for in relation to your blog’s topic. To find relevant keywords with high search volume and low competition, we recommend tools like:
desk with a laptop and notebook and "keyword" written

Once you have a list of keywords, include them in your blog’s content, titles, meta descriptions, and URLs to improve your chances of ranking higher in search engine results pages (SERPs).

A woman sitting on the ground with a laptop on a coffee table

Optimize Your Blog’s Title Tags and Meta Descriptions.

Title tags and meta descriptions are important elements of your blog’s SEO.

What is a title tag?

It’s the main headline that appears on search engine results pages (SERPs). The title should reflect the content of your blog post. Go for a short title tag (between 50-60 characters) that includes your target keyword.

What is the Meta Description?

It’s a brief summary of your blog post that appears below the title tag in SERPs. It should be between 150-160 characters long and also include your target keyword. Keep it brief and compelling.

Our advice:
  • Write a title that will grab your readers’ attention and make them want to click through.
  • Your meta description should be memorable, and descriptive, but not overly long.
man writing on a notebook before a laptop
tablet with the words "quality content"

Create High-Quality, Relevant Content.

The foundation of any successful SEO strategy is high-quality, relevant content. Your blog posts should be well-written, informative, and engaging for your target audience.
  • Focus on a specific topic or keyword and provide value to your readers.
  • Use headings and subheadings to break up your content and make it easier to read.
  • Go for longer-form content (at least 1,000 words) as it tends to perform better in search engine rankings.
  • Finally, make sure your content is updated regularly to keep it fresh and relevant.

Build quality backlinks and Use internal linking.

It is essential that you build high-quality backlinks from relevant websites. This will help
  • Improve your domain authority
  • Raise your search engine rankings
  • Increase traffic
We also recommend you include links within your own blog posts to other content on your site. This will increase user engagement and help keep readers on your site longer.
notebook, pencils and cup of coffee
laptop loading with a turtle looking at the screen

Improve site speed.

A slow-loading site can have a bad impact on your SEO. To improve your site’s performance, we recommend Google PageSpeed Insights. This tool will help you find areas for improvement.

For example, you might discover that your site has more images than necessary, or that the image size isn’t optimized for speed. Pages with lots of different fonts should also be avoided as this can lead to crawl errors.

Promote it on Social Media.

Social media is one of the best ways to connect with customers and gain awareness.

Share your blog posts on social media platforms like Facebook, Twitter, or Instagram.

You’ll reach your target audience and drive traffic to your site.

A man showing his strength before "The Power of social media"
laptop with "analytics"

Monitor and track your results.

Use tools to track your site’s performance, including traffic, engagement, and search engine rankings. Google Analytics is one of the most cost-effective tools out there. This tool helps you to
  • Drive growth
  • Understand your customers
  • Improve your website
Following the above steps on a continuous basis will help you improve your blog’s search engine optimization and increase your traffic. The more you use them, the higher your ranking will be – we promise!

 

We understand that SEO can be overwhelming and we’re here to help! Contact us to schedule a FREE consultation.

Dare to Create.

These 7 steps will boost your blog’s SEO.

If you’re looking to increase traffic to your blog, improving your search engine optimization (SEO) is a must. Fortunately, there are some simple steps you can take to start building your blog’s SEO and driving more traffic to your site. Here are seven steps to get you started.

Conduct Keyword Research.

desk with a laptop and notebook and "keyword" written
The first step in building your blog’s SEO is to conduct keyword research. This involves identifying the keywords and phrases that your target audience is searching for in relation to your blog’s topic. To find relevant keywords with high search volume and low competition, we recommend tools like:

Once you have a list of keywords, include them in your blog’s content, titles, meta descriptions, and URLs to improve your chances of ranking higher in search engine results pages (SERPs).

Optimize Your Blog’s Title Tags and Meta Descriptions.

Title tags and meta descriptions are important elements of your blog’s SEO.
A woman sitting on the ground with a laptop on a coffee table

What is a title tag?

It’s the main headline that appears on search engine results pages (SERPs). The title should reflect the content of your blog post. Go for a short title tag (between 50-60 characters) that includes your target keyword.

What is the Meta Description?

It’s a brief summary of your blog post that appears below the title tag in SERPs. Between 150-160 characters long, it also should include your target keyword. Keep it brief and compelling.

man writing on a notebook before a laptop
Our advice:
  • Write a title that will grab your readers’ attention and make them want to click through.
  • Your meta description should be memorable, and descriptive, but not overly long.

Create High-Quality, Relevant Content.

tablet with the words "quality content"
The foundation of any successful SEO strategy is high-quality, relevant content. Your blog posts should be well-written, informative, and engaging for your target audience.
  • Focus on a specific topic or keyword and provide value to your readers.
  • Use headings and subheadings to break up your content and make it easier to read.
  • Go for longer-form content (at least 1,000 words) as it tends to perform better in search engine rankings.
  • Finally, make sure your content is updated regularly to keep it fresh and relevant.

Build quality backlinks and Use internal linking.

notebook, pencils and cup of coffee
It is essential that you build high-quality backlinks from relevant websites. This will help
  • Improve your domain authority
  • Raise your search engine rankings
  • Increase traffic
We also recommend you include links within your own blog posts to other content on your site. This will increase user engagement and help keep readers on your site longer.

Improve site speed.

laptop loading with a turtle looking at the screen

A slow-loading site can have a bad impact on your SEO. To improve your site’s performance, we recommend Google PageSpeed Insights. This tool will help you find areas for improvement.

For example, you might discover that your site has more images than necessary, or that the image size isn’t optimized for speed. Pages with lots of different fonts should also be avoided as this can lead to crawl errors.

Promote it on Social Media.

A man showing his strength before "The Power of social media"

Social media is one of the best ways to connect with customers and gain awareness.

Share your blog posts on social media platforms like Facebook, Twitter, or Instagram.

You’ll reach your target audience and drive traffic to your site.

Monitor and track your results.

laptop with "analytics"
Use tools to track your site’s performance, including traffic, engagement, and search engine rankings. Google Analytics is one of the most cost-effective tools out there. This tool helps you to
  • Drive growth
  • Understand your customers
  • Improve your website
Following the above steps on a continuous basis will help you improve your blog’s search engine optimization and increase your traffic. The more you use them, the higher your ranking will be – we promise!

 

We understand that SEO can be overwhelming and we’re here to help! Contact us to schedule a FREE consultation.

Dare to Create.